Synthesize the User Interviews
Derive insights from your research data using visual artifacts and storytelling.
Discover
Application
Formulate a Problem Statement
Transform the research findings into challenging questions for ideation
Map Your Business Process – Guide (PDF)
Define a Persona
Create an archetype of your users from end user interviews to guide future design decisions.
Reframe the Challenge
Making a high-level design challenge more specific and actionable by brainstorming and prioritizing target users, experiences, and constraints.
[How To] Conduct Field Research
Conduct interviews and on-site observations with end-users for the project
Map the User Experience Journey
Understand user’s actions, challenges and motivations over time to derive insights about the use case.
Define an Action Plan
Use the Action Plan to get a deeper understanding into the vision, success factors, challenges, resources and phases that will be needed for your project.