Create an Archetype of Your Users
‘Personas’ help to guide future design decisions
The goal is to create a ‘persona’, which is an archetype of your users. The persona description includes goals, desires, and tasks of the users. The necessary information comes from end user interviews.
Personas help to guide future design decisions. They give a human face to an otherwise abstract data. They further help the team to have a common understanding of the end users.
Create a persona as an archetype of your users to give a human face to an otherwise abstract data
Designers, Business Leads, other key stakeholders
Before You Start
- Create a Synthesis Grid
- To unpack end user interviews into tangible and visual pieces of information, we recommend creating a Synthesis Grid.
This activity includes storytelling, synthesizing data into interesting findings and forming insights that will be useful for creating solutions.
- Method: Synthesis Grid
Materials you will need
Templates for Download
Templates for Virtual Collaboration
Creating the persona includes several steps. We recommend completing them in one session.
Knowledge about the users within the use case is a prerequisite to create the persona.
Add typical characteristics
The exercise starts with adding typical characteristics of the persona: name, age, educational background, etc. Visualize the persona: Draw a portrait of your persona or include an image.
Add role, goals, tasks, and triggers
In context of the design challenge, describe:
- What is the persona’s role?
- What is the goal he/ she is trying to achieve?
- What are the tasks to achieve the goal?
- What are the triggers for those tasks?
- How frequently does he/ she complete those tasks?
Describe work environment
Describe who the persona works with and how his/her work environment looks like.
Describe motivations and frustrations
Describe what motivates and what frustrates the persona
During your project you can refer to the persona again and again throughout your project to remind yourself who you design your solution for. A well-crafted persona works like a North Star for a team to guide their decisions.