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UX Research: A Key Factor for Success in the Design Process

UX research, or design research serves many purposes throughout the design process. It helps us identify, prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models.

Small Box, Big Impact: Innovation in the End User’s Hand

How Roche Uses Scenes to Design Better Experiences for People with Diabetes

At Roche Diabetes Care, we’re providing innovative products and services that help people with diabetes to live their lives as active, healthy and unrestricted as possible. To support our design process, we make use of Scenes, a storytelling tool and method invented at the SAP AppHaus Heidelberg.