SAP AppHaus Network Aims to Grow in Latin America North

With efforts to grow the SAP AppHaus Network in the Latin America North region, SAP is planning to launch a new partner-driven location in Colombia and is now seeking expressions of interest from qualified SAP partners who wish to join the network and set up a new location.

SAP AppHaus locations are customer-facing spaces that represent the next step in SAP’s evolution to innovate with customers , putting the human experience first. The first SAP AppHaus was established in 2013. Today, the network consists of 25 locations globally, including three SAP-managed and 22 partner-managed locations.

At the heart of the SAP AppHaus Network is the belief that innovation requires a multidisciplinary team, a creative environment, and a human-centered approach to ensure that innovation meets real-world needs.

This human-centered approach combines design thinking and architectural thinking to ensure that solutions are experientially desirable, technologically viable, and financially sustainable. In short, the three ingredients for success are people, process, and place.

“The human-centered approach to innovation that we and selected SAP partners apply in customer engagements creates significantly better business outcomes . Involving end users, IT, and the customer’s business in a systematic way, for example, leads to higher user satisfaction and less training effort for newly introduced solutions. This supports customers in taking advantage of the opportunities provided by the latest technologies, such as SAP Business AI, even in the short term.”

Carlos Estala Velasco, Co-Lead of the SAP AppHaus Partner Network

The next growth region to expand the SAP AppHaus Network will be in Northern Latin America. The high demand for human-centric engagements led to the decision to further expand the scope of the current representation in Latin America, which consists of three locations:

• Exed Consulting AppHaus Sao Paulo, Brazil
• Neoris AppHaus Monterrey, Mexico
• Globant AppHaus Buenos Aires, Argentina

“Customers in Latin America, like our customers in other regions, are looking for support to keep up with changing market environments and cutting-edge technologies throughout their business transformation journey. Services offered by SAP AppHaus Network partners provide our customers with the benefits of a human-centered approach that leverages the power of SAP Business Technology Platform. Customers gain a significant competitive advantage by embracing a culture of innovation and improving their business processes using SAP technologies.”

Matheus Souza, Head of Innovation, LAC, SAP

Colombia, with its vibrant tech ecosystem and wealth of talent, shows a huge potential for growing the innovation ecosystem. The right partner will bring their unique expertise and market insights to help us accelerate innovation in the region. Joining the SAP AppHaus Network will provide the selected partner with a unique opportunity to showcase their expertise and capabilities in designing, developing, and delivering innovative solutions using SAP technology, collaborate closely with SAP and gain access to exclusive resources, training, and support, expand their business network and reach by engaging with SAP’s broad customer base and contribute to the growth and success of the SAP ecosystem in Colombia and the wider LAC North region.