Generate Ideas with Ideation
Brainstorm ideas in structured yet creative ways
Collaborative brainstorming sessions are a way to generate a large quantity of ideas to solve the identified challenge(s), as ideation is all about quantity rather than quality.
Ideation makes it possible to explore different potential solutions from many different points of view and combine alternatives until a sound idea emerges.
Generate many ideas
Designers, Architects, End-Users
45 - 60 minutes
Before You Start
- Create a Problem Statement
- You have created a Problem Statement in the Discover phase and you are using it here to follow up on it. If you don’t have a Problem Statement yet, we recommend to create one with the following method:
Create a Problem Statement
Materials you will need
Templates for Download
Select the challenge
Select the challenge you will ideate for.
This will be the Problem Statement, aka “How might we question” created in the Discover phase (see “Before You Start” above).
Select an ideation or brainstorming method
Select an ideation or brainstorming method that helps to generate ideas, and brainstorm silently.
There are several brainstorming methods you can choose from, depending on the time you have, number of participants and type of ideas you want the team to generate. Take a look at the following methods for reference:
• 6-3-5 Brainwriting*
• Ideation Sprint*
• 100 ideas in 30 mins*
*Registration to MURAL is required
Share your ideas
Share your ideas with the team one by one and cluster them as they get presented.
Name the clusters and repeat steps 1 - 3 using a different ideation method
Cluster related or similar ideas together after every round. You can revisit the cluster criteria and cluster names once all rounds are finished.
Select the best ideas through voting
The amount of votes for each participant depends on the number of ideas and participants available.
When voting, you can decide to vote on the ideas or the clusters based on the granularity of the clusters. If the clusters are broad and contain many different ideas, it is better to vote on the idea level.