Identify Key Stakeholders
Understand how the key stakeholders interact and influence each other
• …brings alignment among team members around the organizational context of the project. It makes assumptions transparent.
• …defines the roles of people and their relationships in a “human-centered system” view.
• …provides a way of visualizing the many dynamics in play, including motivations, influences and relationships.
Map out the stakeholders of your project
Designers, Business Leads, other project stakeholders
~ 30 - 60 minutes
Before You Start
- Your team has decided on a use-case to look deeper into
- A Value Heatmap is a good way to help a team evaluate generated project or use-case ideas, based on two criteria such as value (outcome) and complexity (to build it). This exercise makes it easier to visualize which ideas are worth pursuing further.
Materials you will need
Templates for Download
Templates for Virtual Collaboration
Creating a stakeholder map includes several steps. We recommend completing them in one session.
Identify the business user and scenario with your team
Invite people to have an open mindset to explicate all the actors in the system.
Think both internal and external stakeholders during your brainstorm session.
Write all stakeholders down
On individual post-it notes, capture all of the relevant stakeholders that may be affected by or cause impact in the user challenge or scenario.
Place stakeholders on the map
Place stakeholders on your stakeholder map appropriately, visually displaying their relation to the use-case scenario.
Throughout the project, refer back to the map often to ensure that you are maintaining contact with all relevant parties.
Once actors are known, the team can work on interactions and relationships between these actors. The team can also strategize how to best work with each and every stakeholder.
Add to the map as needed if the focus of the project shifts or new stakeholders are identified.