Create an Investor Pitch

Summarize your solution to pitch it to stakeholders

The investor pitch summarizes what the solution is about, the problem it solves, and the value it generates for the target audience.
It is a short and compelling description of the solution and its value proposition that can be presented to project sponsors to get buy-in.


Create an investor pitch


Designers, Design Thinking Experts, Product Owner


15-30 minutes



Before You Start

You have built a prototype
The investor pitch takes place in the Design phase of the Human-Centered Approach to Innovation, usually after a prototype of the solution has been created. At this point, the solution has been worked out in such detail that its value becomes clear and can be presented convincingly. We recommend you create a prototype with the following method:

How to Build a Prototype

Materials you will need

Template for Download

Template for Virtual Collaboration

(Registration to MURAL is required)


Creating an investor pitch includes several steps. We recommend completing them in one session.
  • 5-10 minutes

Reflect on your solution

Reflect on your current solution by referencing previous artifacts such as the Idea Napkin, User Experience Journey Map, Vision Storyboards, Screen sketches, etc.

  • 5-10 minutes

Synthesize your solution into one sentence

To help you to prepare your pitch, synthesize your current solution into one sentence indicating:

  • Customer for the solution
  • Need
  • Solution
  • Market Category
  • Key benefit
  • Competition
  • Unique differentiator

See completed example

See the templates for a possible syntax of the pitch sentence.

  • 5-10 minutes

Rehearse the presentation of the pitch

You can use previously created artifacts such as prototypes to support your pitch.

You're done!

You can now go ahead and pitch your solution to your management and key stakeholders.

If it is not possible to hold the pitch in front of the high management, ask a few colleagues outside the workshop to play the investor roles for the session.