The SAP AppHaus Seoul is the first “customer facing” co-innovation space in Asia. It is a flexible space that enables people-centric innovation through collaborating with customers.

At SAP AppHaus Seoul, the APJ team runs the space, provides Design Thinking workshops and helps customers on their way to become an intelligent enterprise. The space is also open for SAP’s startup programs as well as corporate social responsibility activities. The SAP AppHaus Seoul is the gateway to co-innovation for clients including the next business and industry generation in Korea, and beyond.

Facts and Figures

The SAP AppHaus in Korea is based in Pangyo which is close to Seoul. It sits on the 5th floor of the Startup Campus Building. The overall space is about 1230m² including a kitchen(café), meeting rooms, workshop space, collaboration space and other facilities like quite rooms, project rooms and storage rooms. The workshop space hosts up to 350 people at a sit-down seminar and up to 70 people at a regular Design Thinking workshop.

Located at the hub of ICT valley, Pangyo, the SAP AppHaus Seoul plays a significant role to bring the impact of co-innovation to the companies and local startups in the valley as well as government and universities.

About the Space

The SAP AppHaus Seoul is a creative and innovative space that opened its doors to customers in June 2016. It represents the place where customers embark with the SAP AppHaus team on a co-innovation journey.

As SAP’s first customer-facing creative space in Asia it has a flexible and people-centric environment. The walls and furniture in the space are built with wheels so they can be quickly transformed and customized to meet the users’ needs. The space can host a large conference for CEOs one night, and transform into a sandbox-like environment for customers to build and test prototypes at full scale the next day.

The SAP AppHaus Seoul has a thorough experimentation and prototyping culture, as the space itself is a prototype. It is intended to evolve as users experiment in the space. In that sense, you can add anything to the space, draw on the wall and even spill on the floor! It’s the ideal space for customers to create quick prototypes and make lots of cheap failures, which in turn ignite the hidden creativity that lies within them.

The space is a good role model to those who look for creative environments. Moreover, it can inspire traditional offices in Korea to revamp in innovative ways which ultimately change their behavior and the way they work.